River Farm gave us the opportunity to build a brand around a compelling tension: small-town Texas heritage meets a new era of growth. Working with Hunt Communities, AHB created an identity designed to feel authentic to the land while connecting with a new generation of homebuyers. Inspired by the property’s history as a longtime ranch, we paired a traditional black steer with an unexpected, modern color palette to create a mark that feels both familiar and fresh. The result is a distinctive, ownable identity that captures the many dimensions of River Farm—land, water, lifestyle, creativity and connection—and earned a Gold Award for Best Logo at NAHB’s The Nationals.